Funway Interactive vs Moz
Revolutionary professional intelligence vs legacy SEO platform. 2.3x faster performance. Real-time automation vs outdated tools.
Funway Interactive
Moz
Performance Impact: Every 100ms of delay costs 1% in conversions. Our 1,151ms advantage means 11.5% more customers stay engaged.
The Legacy Platform Problem
Moz pioneered SEO tools in 2004. But 20-year-old technology can't compete with modern intelligence platforms.
What Moz Was
Moz was revolutionary in 2004. Rand Fishkin and the team created the first comprehensive SEO platform, introduced Domain Authority as a metric, and made SEO data accessible to everyone.
Historical Strengths: Domain Authority metric, beginner-friendly interface, educational content, transparent methodology.
Current Status: Third-place competitor behind SEMrush and Ahrefs. Slower innovation cycle. Limited technical capabilities compared to modern platforms.
Critical Modern Limitations
Platform Performance: 2,040ms load time—2.3x slower than Funway, slowest among major SEO platforms. This directly impacts user experience and conversion.
Outdated Technology: Built on 20-year-old architecture. No real-time analysis, no browser automation, no multimedia testing capabilities.
Limited Innovation: While SEMrush and Ahrefs race to add features, Moz's innovation has slowed significantly. Features that were revolutionary in 2010 feel dated in 2025.
Pricing vs Value: €599-€2,399/year for capabilities that modern platforms provide more efficiently. Domain Authority is their differentiator—but it's a proprietary metric, not Google's ranking factor.
The Modern Intelligence Platform
Built from the ground up in 2024-2025 with revolutionary technology. Real-time browser automation, Google Lighthouse API integration, and industry-first multimedia testing.
Performance: 889ms load time. 98/100 Google Lighthouse score. Platform performance that reflects technical excellence.
Revolutionary Capabilities: Video/audio testing, real-time SERP analysis, cross-browser automation—capabilities that don't exist in legacy platforms.
Professional Intelligence: Not just tools, but strategic consulting. Implementation roadmaps. Cross-sector insights from solar to 3D web to video streaming.
Proven Results: €500,000+ in identified opportunities across 12 clients. This isn't theory—it's demonstrated value.
Capability Comparison
| Feature | Funway | Moz |
|---|---|---|
| Platform Load Speed | 889ms | 2,040ms |
| Real-Time Analysis | ✓ | ✗ |
| Browser Automation | ✓ | ✗ |
| Video/Audio Testing | ✓ | ✗ |
| Google Lighthouse API | ✓ | ✗ |
| Professional Consulting | ✓ | ✗ |
| Domain Authority Metric | ✗ Proprietary metric |
✓ Their differentiator |
| Keyword Research | ✓ | ✓ |
| Investment Level | €15K-50K Professional service |
€599-2,399 Annual subscription |
The Domain Authority Question
Moz's primary differentiator—and why it's not as valuable as strategic intelligence
Domain Authority (DA) is Moz's proprietary metric that predicts how well a website will rank. It's become an industry standard reference point.
The limitation: DA is Moz's calculation, not Google's ranking factor. Google doesn't use Domain Authority. It's a useful proxy metric, but it's not actual intelligence.
Our approach: We use Google's actual ranking factors via Lighthouse API. We analyze real-time performance, Core Web Vitals, and user experience—the factors Google actually uses for ranking.
Instead of a proprietary metric that approximates Google's algorithm, we use Google's own data to understand ranking potential. Then we add strategic consulting to turn that data into market opportunities.
When to Choose Each Platform
Choose Moz When:
- ✓ You're new to SEO (beginner-friendly)
- ✓ Domain Authority tracking matters to you
- ✓ You want educational content/resources
- ✓ Budget is very limited (~€50/month)
- ✓ You're comfortable with slower tools
- ✓ Basic keyword research is sufficient
Choose Funway Intelligence When:
- ✓ You need modern, high-performance tools
- ✓ Real-time data is critical for your business
- ✓ You want professional consulting expertise
- ✓ Multimedia performance matters
- ✓ You're seeking competitive advantages
- ✓ You need strategic implementation roadmaps
Ready for Modern Intelligence?
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