SEO Intelligence Insights
In-depth guides on technical SEO, competitive analysis, and the strategies we use to deliver €500K+ in proven analysis value. Written by practitioners, not content mills.
All Guides
Core Web Vitals: How They Impact Your Rankings in 2026
LCP, INP, and CLS decoded. Learn what Google actually measures, the thresholds that matter, and how we've improved client scores by 40%+ using real browser testing.
How Real-Time Browser Automation Transforms SEO Analysis
Why cached databases miss critical ranking signals. Discover how browser automation captures what competitors actually experience — video playback, JS rendering, and live performance.
5 SEO Mistakes That Cost Businesses €100K+ Annually
From ignoring video SEO to competing on vanity keywords — these are the expensive errors we see in almost every enterprise audit. Real examples, real numbers.
The Complete Guide to Competitive SEO Analysis
Go beyond backlink counts. Learn how to map competitor content strategies, identify technical weaknesses, and find the gaps that translate into market opportunities.
SEMrush vs Professional SEO Intelligence: The Real Difference
One is a database. The other is strategic intelligence. Understand when self-service tools make sense and when you need professional-grade analysis with implementation support.
What Is Technical SEO? The Complete Guide for 2026
The definitive practitioner's guide to technical SEO — crawlability, indexation, Core Web Vitals, structured data, and the signals that actually move rankings.
How to Calculate SEO ROI: A CFO-Friendly Framework
Revenue attribution, payback periods, and the traffic value method. Turn organic search into a financial conversation your leadership team can evaluate.
Video SEO: The Untapped Ranking Opportunity in 2026
73% of sites have video, fewer than 15% optimize it. Video schema, playback performance testing, and the competitive edge most businesses ignore.
E-E-A-T: How Google Evaluates Expertise, Experience, and Trust
Google's quality evaluation framework decoded. What Experience, Expertise, Authoritativeness, and Trustworthiness mean for rankings and how to demonstrate them.
International SEO: Expanding Into European Markets
From hreflang implementation to local search behavior — the complete playbook for European market expansion. Multi-language, multi-country SEO that works.
Google Search Console: What It Tells You (And What It Doesn't)
Google's free tool is more powerful than most realize and more limited than most assume. What to monitor, what to ignore, and where professional intelligence fills the gaps.
AI and SEO: How Machine Learning Is Changing Search in 2026
From Google's AI Overviews to AI-generated content detection — how machine learning is reshaping search rankings and what it means for your strategy.
SEO Agency vs In-House Team: Making the Right Choice
The honest framework for deciding between agency SEO, in-house SEO, or a hybrid approach. Costs, capabilities, and when each model delivers the best ROI.
Generative Engine Optimization (GEO): The Complete Guide for 2026
SEO is no longer just about blue links. Learn how to optimize for AI-powered search engines — Google AI Overviews, ChatGPT, Perplexity — with our step-by-step GEO framework.
How to Get Cited in Google AI Overviews
Being cited in an AI Overview is the new ranking #1. Learn how Google selects sources, how to structure content for AI extraction, and how to monitor your citations.
Zero-Click Search Strategy: Winning Visibility Without Clicks
Over 60% of Google searches end without a click. Learn how to win brand visibility through featured snippets, People Also Ask, knowledge panels, and AI Overviews.
Building Topical Authority with Content Clusters
Google evaluates expertise at the domain level. Learn the pillar-cluster model that proves your authority and lifts rankings across entire topic areas.
Semantic SEO: From Keywords to Knowledge Graphs
Google understands meaning, not just keywords. Learn entity-based optimization, Knowledge Graph alignment, and how NLP models evaluate your content.
Content Decay: How to Fix Declining Pages
Your top pages are losing traffic. Learn how to identify content decay, diagnose whether it is staleness, competition, or intent shift, and restore rankings.
Schema Markup & Structured Data: The Complete Guide
Structured data transforms how your pages appear in search. Learn which schema types unlock rich results and how JSON-LD strengthens AI citations.
JavaScript SEO: Ensuring Search Engines Render Your Content
React, Vue, and Angular can be invisible to Google. Learn how rendering works, common pitfalls, and the strategies that keep JS-powered sites indexed.
Crawl Budget Optimization: Making Every Googlebot Visit Count
Google allocates a finite crawl budget. Learn what wastes it, how index bloat kills performance, and how to ensure important pages get crawled first.
Site Speed Optimization Playbook
A prioritized playbook of specific speed optimizations ordered by impact. Fix LCP, reduce TTFB, eliminate render-blocking resources, and pass Core Web Vitals.
Digital PR: The #1 Link Building Strategy for 2026
Guest posts are dying. PBNs are dead. Digital PR earns the high-authority, editorially-given backlinks that Google values most — and it scales.
Link Building Strategies That Actually Work in 2026
Beyond the hype: resource page outreach, link reclamation, content partnerships, and the backlink audit process that builds sustainable authority.
Ecommerce SEO: The Complete Guide for Online Stores
Product page optimization, category architecture, technical ecommerce SEO, and the strategies that outperform paid acquisition for online stores.
Local SEO in 2026: The Complete Guide to Ranking in Your Area
Google Business Profile optimization, local link building, review management, and the technical signals that drive map pack rankings for local businesses.
SaaS SEO Strategy: The Playbook for Product-Led Growth
Bottom-of-funnel content, comparison pages, feature page SEO, and the strategies that reduce customer acquisition costs through organic search.
GA4 for SEO: Setup, Reports & Actionable Insights
Most GA4 setups miss the data SEO professionals actually need. Configure custom reports, attribution models, and the analysis that connects organic traffic to revenue.
SEO Dashboards & KPIs That Actually Matter
Stop tracking vanity metrics. Learn which SEO KPIs drive business decisions, how to build dashboards executives understand, and the reporting cadence that works.
On-Page SEO Checklist: The Complete Optimization Guide
Title tags, meta descriptions, headers, content optimization, internal linking, image SEO, and structured data — every on-page element that moves rankings.
Internal Linking Strategy: The Most Underused SEO Lever
100% controllable, 0% dependency on external parties. Learn authority distribution, orphan page detection, and the linking structures that move rankings.
Keyword Research in 2026: Beyond Volume and Difficulty
Intent-based keyword strategy, topic clustering, competitive gap analysis, and the prioritization framework that targets keywords by business impact.
Voice Search Optimization: Preparing for Conversational Queries
How voice search changes SEO, natural language optimization, featured snippet targeting for voice, and the conversational content framework that captures spoken queries.
Image & Visual Search SEO: Optimizing for Google Lens and Beyond
Visual search optimization for Google Lens and Pinterest, image SEO best practices, alt text strategy, and the technical framework that makes your visuals discoverable.
Reddit SEO & Community Visibility: The Untapped Traffic Channel
Why Reddit dominates Google results, community-first content strategy, building authority on forums, and leveraging UGC platforms for organic visibility growth.
Programmatic SEO at Scale: Data-Driven Page Generation
How to create thousands of high-quality pages from structured data, template strategy, quality controls at scale, and the automation framework that avoids thin content penalties.
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